Marketing agencies · Aesthetic practice marketing
Etna Interactive
Etna Interactive is a marketing agency for aesthetic and elective medical practices that runs websites, SEO, AI search optimization, paid ads, and its own gallery and website products.
Strong fit
- Plastic surgery, facial plastics, dermatology, med spa, and ophthalmology practices
- Elective practices that want one team for website, search, AI search, and ads
- Practices that want a priced plan tied to specific patient goals
Weak fit
- Hospitals and health systems that need broad brand campaigns
- Primary care groups that do not sell elective procedures
- Buyers who want a fixed monthly package off a rate card
Bottom line
Etna Interactive is a San Luis Obispo agency that markets plastic surgery, dermatology, med spa, and eye practices. It pairs strategy-first plans with its own website and gallery products. It fits elective practices that want one team for site, search, AI search, and ads.
Score breakdown
Weights: Outcomes 35% · Product 30% · Implementation 20% · Pricing clarity 15%.
Ryan Miller founded Etna Interactive in 2002 in San Luis Obispo, California. He had worked for a plastic surgery roll-up that held stakes in about 32 practices. When the company moved to Atlanta, he stayed in California and pitched it on becoming his first client.
Etna markets elective medical practices: plastic surgery, facial plastics, dermatology, medical spas, and ophthalmology. Services cover websites, SEO, answer engine optimization for AI search, paid search and social, email, reputation, and staff training. The team of about 75 works remotely across several states.
Etna also builds its own products. SILO is its WordPress platform, Curator runs before-and-after galleries with an AI caption tool called First Draft, and Spotlight handles photo and video. It sells call tracking, lead management, and a reputation tool as well.
Etna says it starts with business goals, prices a plan to reach them, and then asks the client whether the spend makes sense. Its case studies include Dr. Mark Jewell, who it says went from invisible to in demand after a Google blacklisting, and Dr. Steven Camp's launch of a solo practice.
First Page Sage fits when AI search visibility and thought leadership content are the main buy. Sagapixel or Cardinal Digital Marketing fit groups that want paid media and SEO run at scale.
Rosemont Media fits aesthetic and dental practices that want market exclusivity. Officite or DoctorLogic fit practices that mainly need a templated website and patient tools.
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| Etna Interactive | 7.5 | 7.4 |
| First Page Sage | 7.4 | 7.8 |
| Sagapixel | 7.2 | 7.0 |
| Officite | 7.0 | 8.4 |
| Practice Builders | 7.0 | 6.8 |
| Rosemont Media | 7.0 | 7.0 |
| Healthcare Success | 6.5 | 6.4 |
| DoctorLogic | 6.3 | 7.7 |
| Cardinal Digital Marketing | 6.2 | 6.6 |
| Intrepy Healthcare Marketing | 6.1 | 5.8 |
| Insight Marketing Group | 5.6 | 6.8 |
| Legato Healthcare Marketing | 4.9 | 5.5 |
Pricing
| Item | Detail |
|---|---|
| Model | Etna Interactive prices a plan for each practice after a strategy review. |
| What usually drives cost | For Etna Interactive, cost depends on the goals you set, which channels are in scope, whether you need a new website, and add-on products such as its gallery and call tracking tools. |
| What to ask before you buy | Ask Etna Interactive for the monthly cost by channel, what a new website costs, and how new patient results are tracked in reports. |
| Published pricing | Etna Interactive does not publish a price list. |
Leadership
Methodology
| Weight | Factor | What it measures |
|---|---|---|
| 35% | Customer outcomes | Whether buyers get measurable operational or clinical-workflow results after go-live |
| 30% | Product | Capability depth, reliability, and fit for the job the category buys |
| 20% | Implementation | How hard it is to stand up, integrate, train, and stabilize |
| 15% | Pricing clarity | Whether a buyer can model total cost without a mystery quote |
| Label | Meaning |
|---|---|
| Highly recommend | Strong outcomes and product with manageable caveats |
| Recommend | Solid fit for the right buyer; know the tradeoffs |
| Conditional | Only with a specific use case or heavy caveats |
| Not recommended | Avoid for most buyers in this category |
Read our full methodology for how we weight scores and assign recommend labels.