Marketing agencies · Healthcare performance marketing
Cardinal Digital Marketing
Cardinal Digital Marketing is an Atlanta performance-marketing firm and the healthcare division of Power Digital. Multi-location groups use it to buy and tune media, search, and websites so open clinics get the next patient and full clinics do not.
Strong fit
- A multi-location provider group with different goals by market
- A team that can share ad accounts and call data in the first month
- Organizations that can sign for at least six months
Weak fit
- A one-physician office that needs a simple hosted site
- A team that needs a public price list
- A project that must end inside a month
Bottom line
Cardinal Digital Marketing can work for multi-location provider groups that buy performance marketing across clinics. The work is paid media, search, websites, and RevRx, a planning tool that uses media mix modeling so a group can move budget toward the clinics that still have open visits.
Customer outcomes is 5.5. An outside check is missing for the growth stories on a large physical therapy group, a veterinary network, and a dental group. The four scores are customer outcomes 5.5, product 7.9, implementation 6.6, and pricing clarity 3.8. No rate is published, so a buyer has to ask.
Score breakdown
Weights: customer outcomes 35% · product 30% · implementation 20% · pricing clarity 15%.
Competitor landscape
| Vendor | Overall | Ease of implementation |
|---|---|---|
| Etna Interactive | 7.5 | 7.4 |
| First Page Sage | 7.4 | 7.8 |
| Sagapixel | 7.2 | 7.0 |
| Officite | 7.0 | 8.4 |
| Practice Builders | 7.0 | 6.8 |
| Rosemont Media | 7.0 | 7.0 |
| Healthcare Success | 6.5 | 6.4 |
| DoctorLogic | 6.3 | 7.7 |
| Cardinal Digital Marketing | 6.2 | 6.6 |
| Intrepy Healthcare Marketing | 6.1 | 5.8 |
| Insight Marketing Group | 5.6 | 6.8 |
| Legato Healthcare Marketing | 4.9 | 5.5 |
Pricing
| Item | Detail |
|---|---|
| Model | Custom performance-marketing engagement. Minimum contract length is 6 months. Performance goals are reset every 3 months. |
| What usually drives cost | Markets, service lines, and how much of paid media, search, and the site is in scope. Media spend is separate from fees. The budget is discussed in discovery. |
| Published pricing | No fee is published. A buyer has to ask. |
Prerequisites for purchase
| Need | Why it matters |
|---|---|
| What you need to get Cardinal Digital Marketing to function | |
| Location-level goals for each service line, region, and clinic | The plan is built by service line, region, and clinic. |
| Access to current ad accounts, the site, and call tracking | The first month audits what is running before campaigns change. |
| Willingness to sign for at least 6 months | That is the minimum term the firm uses. |
| What will maximize your value | |
| Feed utilization by location into the media plan | Ads for a full clinic waste the budget. |
| Keep HIPAA-ready call tracking on before launch | Lead quality is hard to judge from clicks alone. |
| Use the 3-month goal reset as a real review | The contract assumes the mix will change. |
| Deal-breakers | |
| You need a site for one physician and nothing else. | |
| You cannot commit to a 6-month minimum. | |
| You need a public fee schedule for procurement. | |
Value creation time frame
| # | Stage | Typical range |
|---|---|---|
| 1 | Kickoff through about day 30 | Questionnaire, audits, strategy, goals, and digital integrations. Strategy approval and the integrations land around day 31. |
| 2 | Campaign launch | Usually around day 40. |
| 3 | Onboarding through steady reporting | The full onboarding is set inside the first 3 months. The minimum term is 6 months. |